WEU Campaign Vehicle’s New Livery

The Workers of England union has unveiled a striking new livery for its campaign vehicle. This refreshed look not only elevates brand visibility but also underscores our commitment to every member on the road and in the community.

Background

For years, our campaign vehicle has been a mobile symbol of solidarity, taking the union’s message directly to workplaces and public events. With changing times, we saw the need for a modern, cohesive design that resonates with members, stakeholders, and the general public alike.

Explore more about our refreshed vehicle design on our Worker of England Campaign Vehicles: New Livery page.

Design Highlights

Our new livery features:

• Bold Union Branding: A deep red base complemented by crisp white lettering.
• High-Visibility Accents: Reflective stripes in yellow to ensure safety on night drives.
• Dynamic Imagery: A stylised workforce silhouette running along both sides.

Implementation & Rollout

After finalising the design, our team coordinated with local garages to apply the new wrap. The full rollout took just two weeks, ensuring minimal downtime. Going forward, the vehicle will attend:

• Community outreach events
• Union recruitment drives
• Health and safety workshops

By combining functionality with visual impact, the updated livery ensures our campaign vehicle stands out, wherever it goes.

Next Steps

Stay tuned for upcoming appearances and photo opportunities. For those interested in the technical details or keen to see how we maintain this eye-catching design, please visit our detailed project summary:

Full Project Summary & Technical Sheet

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